50% of hospitalised HK elders are dehydrated.
Dehydration might seem small but it is a start of major diseases, It is about habit and my research shows that half of Hong Kong Young adults are not drinking enough water daily while knowing the importance of it.
Tons of people know that they need to drink water and us telling them directly doesn’t work anymore. But, they’ll listen to themselves. So let’s intercept them in places they never thought to hear from their future selves.
[ Disclaimer: This is a University final year project ]
Following the buzz of the OOH from their future self, the campaign kept the audience engaged with an activation where they are encouraged to send a ‘promise’ to themselves — sending a letter from them to them, 2 weeks later, they will receive the letters, keeping them in check with their promise and creating a bigger call out to their own commitment.
Lastly, while we still have their attention, we created a map of Well# dispensers for easier find and constantly channelling the message in social media.
